Profile

Deepti Chittamuru’s research interests lie mainly in persuasive technologies and Information and Communication Technologies for Development (ICT4D). She began by studying the influence of cultural and social forces on the adoption and use of technology in rural India. Her research interests evolved into investigating the role of persuasive technologies in influencing the behaviors of semi-literate or illiterate populations in the developing regions in the context of maternal health and tuberculosis. Currently she is studying how persuasive technologies might be deployed in behavioral interventions to prevent HIV/AIDS amongst adolescents and young adults in the United States .

Deepti has a Bachelors in Technology (B.Tech) in Computer Science and Systems Engineering from Andhra University in India. She started doing research in ICT4D during her Masters in Information Management & Systems (Majored in HCI, ICT4D) at the School of Information, UC Berkeley in 2008. In the past she has worked with Dr. John Canny on a mobile phone based education tool (MILLEE) for teaching English to children in rural India and Dr. Tapan Parikh on a voice based online community (Awaj De) for farmers in rural areas of Gujarat, India.

In the past three years she has examined the beliefs and values motivating maternal health behaviors amongst pregnant women and their families in rural India through a series of qualitative field studies across several states in both north and south India. Furthermore she employed qualitative research methods to study the healthcare ecosystem in rural India and conducted a user experience research study of CommCare a mobile phone based maternal health intervention by Dimagi. During this time she also conducted a user experience research study to evaluate 99DOTs a mobile phone based medication adherence system for tuberculosis patients developed by researchers at Microsoft Research India.

She is currently working with Professor John B. Jemmott III to evaluate a smartphone-phone based multimedia intervention for HIVAIDS prevention (Reality Check) amongst adolescents and young adults. The intervention will be evaluated through a randomized controlled trial.

She organized the ICT4D Seminar Series in collaboration with faculty from five graduate schools at Penn – ASCGSESEASSAS, and PSOM. She interned in the Technology for Emerging Markets Group at Microsoft Research India. She was also a COMPASS Fellow at the Worldbank in the Health, Nutrition and Population Anchor.